Amazon.com - new store will have fewer titles with more visibility.
Online retail giant, Amazon.com, just opened a brick and mortar bookstore in University Station, Seattle, Washington. This location is within a blocks of the Amazon corporate office...
A new feature for book retail will be the strategy of showing each book face outward. In the old days before books were listed by independent book dealers, most books were shelved with only the binding showing. This allowed a normal shelf to handle 40 to 50 books for display. This new strategy of showing book faces outward will greatly reduce number of books per shelf. However, a higher rate of impulse shopping will take place...
The bigger issue is the question - Will this brick and mortar store become the template for Amazon to open up a chain of retail bookstores to challenge Barnes and Noble existing stores?..
