Ivan Potter
Wednesday, February 10, 2010 9:21 pm
Walgreen’s and CVS fight a media war each week. They both dump out their inserts in local newspapers with over a hundred items on sale in each one. These inserts are targeted to the female of the house. CVS seems to stress or profile more cosmetics than Walgreen’s.
Of course this is one of the highest profit making items in the store.
Each insert is also aimed to be distributed into a 20 mile radius from the base store. Within this market zone is an average of 30,000 population.
During the week of January 31 through February 6, Walgreen’s and CVS had these specials plus number of items from each store:
Walgreen’s CVS
1. Valentine items 31 37
2. Food 25 17
3. Drugs over the counter 36 31
4. Household 12 15
5. Photo 8 9
6. Electronics 9 2
7. Cosmetics 25 54
8. Medical 3 1
9. Liquor/wine/beer 0 17
Totals: 140 183