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Big Box Shopping Inserts
Walgreen’s and CVS fight a media war each week. They both dump out their inserts in local newspapers with over a hundred items on sale in each one. These inserts are targeted to the female of the house.

CVS seems to stress or profile more cosmetics than Walgreen’s.

Of course this is one of the highest profit making items in the store.
 
 Each insert is also aimed to be distributed into a 20 mile radius from the base store. Within this market zone is an average of 30,000 population.
  
During the week of January 31 through February 6, Walgreen’s and CVS had these specials plus number of items from each store:
 
                                                            Walgreen’s               CVS
 
   1. Valentine items                                  31                          37
 
   2. Food                                                   25                          17
 
   3. Drugs over the counter                     36                          31
 
   4. Household                                         12                          15
 
   5. Photo                                                   8                             9
 
   6. Electronics                                          9                             2
 
   7.   Cosmetics                                      25                          54
 
   8.   Medical                                               3                             1
 
   9.   Liquor/wine/beer                                 0                          17
 
            Totals:                                           140                        183     
 

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